Web analytics is a big part of why investing in a web site is a good idea for your business. With web analytics the success of your web site can be tracked to the finest detail. You can see who, what, when, where, and for how long. This information is incredibly important for businesses of any kind. 1410 Software provides access to analytic reports that customers can easily understand and benefit from.
Web Traffic Analytics (On Site Analytics)
- Web Traffic analytics is the study of visitors and visits to your website.
- The following information is recorded.
- Who visited your site
- What pages were viewed
- How long was the visit
- New or returning visitor - This type of information can show what content on your site is popular and what content needs improvement.
- More information about analytics:
http://en.wikipedia.org/wiki/Web_analytics
Search Engine Analytics (Off Site Analytics)
- Search engine analytics is the study of your website search engine "ranking". Your search engine ranking determines how high up your website will be listed in a related search on a major search engine.
- Certain technical and content related steps can be taken to improve your search engine ranking.
- More information:
http://en.wikipedia.org/wiki/Search_engine_optimization